Unboxed: A Board Game Industry Discussion

Board Game industry veterans Jen Graham-Macht (@playsatellite / Keymaster Games) and Danni Loe (@dannibelow / Flat River Games) put their heads together to discuss industry conundrums and strategies for the biggest challenges we face as a board game community. Transcriptions provided by Dina Ramse @Dinasaidso1. If you would like to support our podcast, please send us a Ko-fi! https://ko-fi.com/unboxedmarketingpodcast

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Episodes

6 days ago

There's no understating it. Co-designed board games are making for some of the best new products to hit the market. We asked co-design wizard Sen-Foong Lim to share why he enjoys the co-design process and how that's helped him and his co-designers maximize their efforts.
Special thanks to our episode contributors:
Sen-Foong Lim
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Thursday Oct 24, 2024

Is there a cozy game bubble? And if so, is it about to pop? We sure hope not! Jen and Danni are joined by Lysa Penrose, Head of New Games Marketing at Ravensburger, to dive into these questions.
Special thanks to our episode contributors:
Lysa Penrose
Ravensburger
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Bonus Round with Ray Billings

Thursday Oct 10, 2024

Thursday Oct 10, 2024

Asking yourself the age-old question of how to balance information and entertainment in short form video content? Us too! So we asked social video content guru Ray Billings, Digital Content Coordinator at The Op, to share how her approach to maximizing the seconds on TikToks and Reels to support their growing audience on both platforms.
Special thanks to our episode contributors:
Ray Billings
The Op
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Thursday Sep 12, 2024

There is a lot of diverse talent required to make a game! Join Danni and Jen as they discuss how to highlight and celebrate all the different types of work being done in the industry, and why that's a good thing for your game.
Episode written and produced by Danni Loe & Jennifer Graham-Macht
Beats by Lukas Michas
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Thursday Jun 27, 2024

How do you start building a new community - and where? AJ Porifio, founder of Van Ryder Games, joins Danni and Jen to share his innovative ways of building, broadening, and enriching Van Ryder's community of fans.
Special thanks to our episode contributors:
AJ Porifio / Van Ryder Games
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Bonus Round with Rodney Smith

Thursday May 23, 2024

Thursday May 23, 2024

How does a positive learning experience impact support of a product? Expert Rodney Smith, founder of Watch It Played, reflects on what success looks like while teaching a game, and how publishers and industry members can step up players’ learning experiences.
Special thanks to our episode contributors:
Rodney Smith
Watch It Played
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Thursday May 02, 2024

The board game industry is the Wild West when it comes to visual standards in our products. We’re a far cry from the mid-century Milton Bradley graphic design template that graces the nostalgic place we have in our hearts for the games that got us into gaming. But is that to the benefit of our products and players? Jen and Danni debate the future of art in modern board game product design!
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Bonus Round with Jillian Ross

Thursday Mar 21, 2024

Thursday Mar 21, 2024

Do rising tides really raise all ships? Brotherwise Games thought so when they created a free, fan-focused, publisher-driven magazine called Turn Order for Gen Con 2023. Danni and Jen ask Brotherwise Marketing Designer, Jillian Ross, to share their lessons learned from this creative marketing endeavor.
Special thanks to our episode contributors:
Jillian Ross
Brotherwise Games
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Thursday Feb 29, 2024

Your game is designed, manufactured, and shipped. Now it's time to sell it, but where?! Matt Aiken, co-owner of Keymaster Games, joins Danni and Jen to share his experience diving into the world of omnichannel sales & marketing (OSM). Is omnichannel strategy right for you? Matt parses through the opportunities and challenges of selling your product across multiple platforms.
Special thanks to our episode contributors:
Matt Aiken
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

Bonus Round with Joe Wiggins

Thursday Feb 15, 2024

Thursday Feb 15, 2024

Box sizes: Who knew they could have such a powerful impact on product and sales strategy? The team at Allplay sure does! Danni and Jen tap Allplay COO, Joe Wiggins' knowledge bank about limiting the Allplay board game product catalog to two box sizes and the impact this decision has had on development and their relationship with customers.
Special thanks to our episode contributors:
Joe Wiggins
Allplay
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!

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