S1:E2 Three Month Plan for Announcing a New Game

Danni and Jen discuss how to plan your communications surrounding pre-order launch all the up to (and after) release of your product in a three month time period.

Audio transcription available here.

Originally aired on Twitter Spaces on May 20, 2022.

Episode timestamps:

• 0:00 - Different audiences to consider for your messaging
• 14:40 - Three primary communication channels they use
• 19:47 - Using conventions as launching point
• 23:34 - Difference between shotgun versus drip-feed of info
• 33:25 - Preparing for six week countdown to announcement
• 42:36 - How fans use social media to engage with product
• 48:28 - Promos with pre-orders

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

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