S1:E3 Let’s Talk about Email & SMS

Danni and Jen discuss D2C communication through email, learned best practices on email platforms like Mailchimp and Klaviyo, and how we can and should start building communication strategies with SMS.

Audio transcription available here.

Originally aired on Twitter Spaces on June 30, 2022.

Episode timestamps:

• 0:00 - Newsletters in the board game industry
• 8:53 - Importance of driving traffic to your site
• 23:58 - Best days to send emails
• 34:11 - Using email to connect with audience
• 47:22 - Using tag functions
• 52:50 - Cleaning your list
• 57:31 - The future of SMS marketing

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

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