S1:E6 Lifestyle Photography & Videography

Danni and Jen outline the basics of lifestyle photography and videography, how to get the most bang for your buck, and challenge listeners to think critically about visual needs for their specific product.

 

Audio transcription available here.

 

Originally aired on Twitter Spaces on January 26, 2023.

Episode timestamps:

• 0:00 - Why do we take lifestyle photos and videos?
• 4:24 - What types of video content can you create?
• 8:33 - Deciding on and asking for aspect ratio ahead of time..
• 14:04 - How do lifestyle visuals play a role on Amazon?
• 17:01 - What to consider when you’re asking for that content.
• 21:19 - How storyboards are used with specific types of video.
• 25:12 - Turing white photos into transparent assets.
• 31:25 - Pricing and packaging considerations.

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

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