Thursday Mar 23, 2023

S1:E7 Is Crowdfunding Right For You?

Danni and Jen discuss three essential questions that have helped them find success in crowdfunding games. 

Audio transcription available here.

Episode timestamps:
  • 0:00 - What is the threshold you need to hit in order for a product to have long-term success?
  • 13:18 - How crowdfunding is not the end all, be all
  • 18:38 - Crowdfunding is like a floating holiday
  • 23:33 - When you have a crowdfunding campaign, you’re creating instant gratification
  • 29:41 - The importance of making it as easy as possible for backers
  • 35:30 - Kickstarter campaigns as a marketing tool for games
  • 40:06 - Launch dates are a powerful day of marketing

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

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