S1:E1 Convention Strategies

Danni and Jen discuss how to choose which conventions to exhibit at, the benefits of exhibiting, sponsorship options, and even digital conventions -- all through the lens of board game marketing.

Audio transcription available here.

Originally aired on Twitter Spaces on April 22, 2022.

Episode timestamps:

• 0:00 - The convention calendar
• 12:23 - How conventions impact game releases
• 15:22 - Using promotional items
• 23:21 - Deciding what to do at cons
• 32:55 - Sending newsletters around cons
• 36:23 - Marketing before the con
• 40:10 - Sponsorship options
• 47:09 - How to market multiple brands at once
• 49:47 - Value of digital conventions

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas.

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