Unboxed: A Board Game Industry Discussion
Board Game industry veterans Jen Graham-Macht (@jgrahammy / Keymaster Games) and Danni Loe (@dannibelow / Flat River Games) put their heads together to discuss industry conundrums and strategies for the biggest challenges we face as a board game community. If you would like to support our podcast, please send us a Ko-fi! https://ko-fi.com/unboxedmarketingpodcast
Listen on:
Episodes
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
Danni and Jen zoom in on strategies for announcement day for a new product. Who builds the hype train best, and the differences between digital announcements and in-person event opportunities.
Audio transcription available here.
Originally aired on Twitter Spaces on August 25, 2022.
Episode timestamps:
0:00 - What is a product announcement?
7:38 - What are some key ways to announce a new product?
12:0 - How do you quantify success?
17:29 - Importance of tone in marketing
24:53 - What's happening at Gen Con
33:27 - Expectations with convention announcements
45:35 - Frosthaven's "big scoop" moment
54:12 - How to leverage conventions
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!
Tuesday Dec 13, 2022
Tuesday Dec 13, 2022
Danni and Jen discuss D2C communication through email, learned best practices on email platforms like Mailchimp and Klaviyo, and how we can and should start building communication strategies with SMS.
Audio transcription available here.
Originally aired on Twitter Spaces on June 30, 2022.
Episode timestamps:
0:00 - Newsletters in the board game industry
8:53 - Importance of driving traffic to your site
23:58 - Best days to send emails
34:11 - Using email to connect with audience
47:22 - Using tag functions
52:50 - Cleaning your list
57:31 - The future of SMS marketing
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!
Wednesday Nov 09, 2022
Wednesday Nov 09, 2022
Danni and Jen discuss how to plan your communications surrounding pre-order launch all the up to (and after) release of your product in a three month time period.
Audio transcription available here.
Originally aired on Twitter Spaces on May 20, 2022.
Episode timestamps:
0:00 - Different audiences to consider for your messaging
14:40 - Three primary communication channels they use
19:47 - Using conventions as launching point
23:34 - Difference between shotgun versus drip-feed of info
33:25 - Preparing for six week countdown to announcement
42:36 - How fans use social media to engage with product
48:28 - Promos with pre-orders
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!
Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
Danni and Jen discuss how to choose which conventions to exhibit at, the benefits of exhibiting, sponsorship options, and even digital conventions -- all through the lens of board game marketing.
Audio transcription available here.
Originally aired on Twitter Spaces on April 22, 2022.
Episode timestamps:
0:00 - The convention calendar
12:23 - How conventions impact game releases
15:22 - Using promotional items
23:21 - Deciding what to do at cons
32:55 - Sending newsletters around cons
36:23 - Marketing before the con
40:10 - Sponsorship options
47:09 - How to market multiple brands at once
49:47 - Value of digital conventions
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!