Unboxed: A Board Game Industry Discussion
Board Game industry veterans Jen Graham-Macht (@jgrahammy / Keymaster Games) and Danni Loe (@dannibelow / Flat River Games) put their heads together to discuss industry conundrums and strategies for the biggest challenges we face as a board game community. If you would like to support our podcast, please send us a Ko-fi! https://ko-fi.com/unboxedmarketingpodcast
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Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
Danni and Jen discuss how to choose which conventions to exhibit at, the benefits of exhibiting, sponsorship options, and even digital conventions -- all through the lens of board game marketing.
Audio transcription available here.
Originally aired on Twitter Spaces on April 22, 2022.
Episode timestamps:
0:00 - The convention calendar
12:23 - How conventions impact game releases
15:22 - Using promotional items
23:21 - Deciding what to do at cons
32:55 - Sending newsletters around cons
36:23 - Marketing before the con
40:10 - Sponsorship options
47:09 - How to market multiple brands at once
49:47 - Value of digital conventions
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
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